We explain what packaging is and the meaning of this term. Also, its importance and usefulness today.
What is the packaging?
the word packaging comes from English and literally means packaging. However, this term is commonly used in the business or commercial world to refer to the processes of conceptualization and production of the packaging of different products.
When talking about packaging Generally we refer to the strategy used to accompany the purchased product on its arrival to the final consumer, which usually obeys various presentation strategies which add aesthetic (and sometimes functional) value to what is purchased.
Besides, Valuable information is usually detailed on the packaging (from the producer or distributor, etc.) as well as expiration dates and other information of interest.
Currently there are entire companies dedicated to the production of packaging materials, ranging from paper, cardboard, plastic to aluminum and other industrial substances.
Preparation of the package or wrapping It is usually part of the competition between companies to make your product (marketing or advertising) stand out above those of your competitors, using attractive colors, useful or striking shapes, etc.
It is generally considered the packaging as a letter of introduction to the buyer, and large companies usually have entire departments dedicated to the conceptualization of their packaging and the presentation of their products.
See also: Client
Importance of packaging
As has been said, the packaging It is a crucial element in the competition for the favor of buyers in the various market niches that a company can exploit, so it is usually designed based on certain determining factors:
- Aesthetics The packaging must be faithful to the spirit of the company and at the same time be transparent regarding its content, making it clear which audience it is aimed at, what it consists of, etc. For example, children's products usually have many bright colors, are often associated with animals or cartoons, and other similar strategies.
- Functionality Some products, such as canned or packaged foods, require a packaging designed to make its extraction simpler, that is, to make life easier for the consumer once they have purchased it and are ready to consume it. Thus, a can with an opener will always be more attractive, due to functional criteria, than one that requires the additional effort of a can opener.
- Protection He packaging ideal also takes into account the preservation of its contents, whether including packaging material (in the case of fragile objects), preservatives or hermetically closing, in short, taking the necessary measures so that the product reaches its consumer as it should, and not broken or decomposed.
