Blogger

We explain what a blogger is and what their philosophy is. In addition, we tell you what a professional blogger is and famous examples.

What is a blogger?

A blogger, sometimes also called blogger (taken from English), is a person who is dedicated to writing and updating an online log or blog (Anglo-Saxon contraction of web log), whether amateur or professional. In a strict sense, anyone who has a blog can be considered a blogger, but it is usual to reserve this term for those who dedicate a significant portion of their time to it.

Bloggers appeared on the Internet in the mid-1990s, when the first blogging services emerged. bloggingthat is, online blogs through which to share thoughts, stories, reflections and other writings with the internet community. However, This profession did not have its own name until approximately the year 2000 when blogs reached their peak of popularity.

The vast majority of bloggers write out of the pure desire to share their ideas and opinions with the digital public, and their blogs are updated with a personal and arbitrary periodicity. However, blogs can also become work and marketing tools.

The “blogging philosophy”

In general, blog authors are usually people with great expressive capacity and a self-taught will since it is an extremely recent digital communication medium that often undergoes numerous changes and updates.

Furthermore, trends in cultural consumption through the Internet tend to be very changing, very volatile and unpredictable, and those who dedicate themselves to blogs normally compete for visibility, to retain their audience and to make their blog more than just a mere blog. entertainment.

Although there is no universal code or philosophy for bloggers, there are, however, some commitments and guidelines specific to the so-called blogospherethat is, the group of those who lead and read what is written in the numerous existing blogs. So, for example, plagiarism is considered in bad taste whether you copy something from another blog or transcribe the content of a magazine as if it were your own.

Similarly, from a blogger you are expected to be faithful to your own blog, to update it, improve it, personalize it and don't settle for free or standard templates from marketing services. blogging. The blogger's commitment to his reading community is provide you with original information, the result of personal experience or research around a specific topic, which can range from personal stories and anecdotes to useful information for gardening, pet care or technology.

What is a professional blogger?

In some cases, people's dedication to their blogs can become more than a hobby, and be a profession similar to that of a writer. Professional bloggers dedicate time and effort to their blogs, generating original and attractive content that their audience likes and guarantees them numerous virtual visits .

In fact, the most visited and consulted blogs on the Internet often have sponsors and generate dividends for their authors through advertising or online stores, which makes them part of a business scheme. The possibility of being a professional blogger is typical of the 21st century and part of the new work options available thanks to the Internet and ICT.

famous bloggers

Some of the most famous bloggers in the blogosphere at the beginning of the 21st century are:

• Noah Kagan . Creator of okdork.com, this blogger and founder of two successful companies offers his readers tips and tricks to get inspired and create monetizable content.
• Darren Rowse . Founder of blogging platforms such as b5media and ProBlogger.net, this multifaceted blogger talks about various topics in his spaces: such as photography, wines, films, readings and gastronomy.
• Matt Cutts . Considered “the voice of Google”, he is a well-known and appreciated blogger, despite the fact that his blogs are updated at a lower average than the average of professional bloggers. His entries can be read at https://www.mattcutts.com/blog/.
• Enrique Dans . One of the most famous bloggers in Spain, he dedicates his blog https://www.enriquedans.com/ to informing and reflecting on topics of technological interest such as artificial intelligence, machine learning and ICT.
• Jose Roman Hernandez . He is an important Spanish blogger who created his blog https://www.emezeta.com/ when he was just a student, and today he is a professional blogger dedicated to computer science dissemination and culture 2.0, with a strong emphasis on humor and “geek” culture.

Tips for creating a blog

Some useful tips when creating a blog are:

• Plan and know what you are looking for . As in other types of projects, when creating a blog it is ideal to know exactly what you are looking for. A blog is a versatile tool that allows you to create both a personal and intimate space as well as a professional one with commercial impact. So every starting blogger should know what he or she intends to achieve with his or her new blog and what topics and from what perspectives he/she wants to publish on it.
• Choose a good design . Once the objective of the blog to be created has been identified, it is advisable to choose a design that is consistent with this planned goal. Blogging platforms usually offer pre-designed templates, many of which can be used to get started, although sooner or later you will want to move on to your own design, which gives the reader a unique, non-standardized aesthetic.
• Write for a specific audience . No one can interest everyone, and there is no point in trying, so the best thing for any blogger is to know who their readers are and what they are looking for on their blog. In this way you will be able to offer the appropriate content and be faithful to your own line of work, without necessarily giving in to “trending topics” or fashionable topics.
• Differentiate yourself from the rest . It is important to know that there are thousands of blogs writing about practically every topic. That does not mean that they are all the same, however, and the task of a blogger is to give their space a distinctive mark, both in the aesthetic treatment of their digital resources and in the quality of the text presented. You must offer something different, that is, something of your own.
• Choose hosting and your own internet domain . Once the blog has taken off and has its own personality and readership, it will be time to purchase your own hosting and domain, to house the blog's growing list of archives and so that people can reach it directly through from your own URL. This is particularly important if you want to monetize your blog or start some type of online business.

References

• “Blog” on Wikipedia.
• “Small explanation about the word Blogger” in the Online Spanish Etymological Dictionary.
• “What does it mean to be a Professional Blogger?” in Active Campaign.