We explain what a triptych is and a little history of this artistic technique. Also, what is the structure of an informative brochure.
What is Triptych?
A triptych is a space to write, draw or paint that folds, revealing three tables . It is known that triptychs can be made entirely of different materials such as wood, metal, paper or fabrics.
The word triptych It comes from the Greek “tri”, which means three, and “ptyche”, which means to fold. . We know today that although its roots are Greek, the word triptych It emerged in the Middle Ages from the observation of ancient Roman tables that consisted of a central panel, with a secondary panel on each side.
A work of art can be made in the form of a triptych in which the side panels can be the same size as the main panel or can be smaller.
Works that are made in two panels are called diptychs and those that appear in more panels are called polyptychs. In ancient Rome it was customary to offer triptychs as gifts to friends. Everyone considered that owning polyptychs was a sign of wealth, luxury and prosperity. Many times they were given as a bonus payment.
Regarding current advertising and graphic arts, we can say that brochures are used as information brochures, where the visual possibilities provided by the fact that the brochure can be folded are taken advantage of.
Structure of an informative brochure
There are structures to organize the information included in an information brochure:
- Firstly, the symbol that identifies the organization or its name with the slogan or phrase chosen for the campaign.
- Inside the triptych the information that they want to disseminate with the corresponding explanatory graphics. This is the largest section of the brochure, which allows you to use different visual tools that increase the reader's interest.
- Finally, in the back cover The information and data that will be useful for contact are placed, such as e-mail address, telephone numbers, physical location of the company and names of representatives.
