We explain what it means hypethe origin of the term and other neologisms. Also, why does it have positive and negative connotations?
What does it mean hype?
the word hype and its derived neologisms (hype, hyped) are part of the Anglicisms commonly used on the internet and social networks, and It can be understood as “excitement”, “anticipation” or “exaggerated marketing”especially with regard to the announcement of products or cultural goods (such as series, movies or video games) that is carried out on a massive scale.
In simpler terms, the hype on social networks refers to the issues that are on everyone's lips and that everyone seems to be awaiting with excitementoften excessive or feigned, simply because these matters are fashionable.
For example, someone may complain about “the hype with the new Disney movie”, meaning that the expectation is exaggerated or that in the end it has more to do with fashion than with the film itself. It is also possible for someone to say they are “very hyped with the arrival of my postal package”, meaning that he experiences a very intense, almost exaggerated emotion.
In this way, it is understood that hype It can be used with both positive and negative connotations, depending on whether it is part of a statement of intense emotions, or whether it rather accuses the disappointment of someone who is aware of the effects of marketing and advertising promotion.
Like all Anglicisms and borrowings from a foreign language (in this case, from English hype), it is advisable to write it in italics. This term is considered an Anglicism because there are different Hispanic terms to refer to the same thing.
Origin of the term hype
The term hype comes from the English languagein which it also constitutes a neologism, at least with the meaning that concerns us. In fact, this word can have different meanings in English, depending on the jargon used, but It is generally considered a synonym for “increase” or “exaggeration.”and may be linked to “hyperbole” (in English hyperbole).
Hype, hyped
In the case of hype either hypedthe meaning is exactly the same as hype. It is said that someone hypeathis hyped or does not stop hype when manifests an enthusiasm considered by the speaker to be excessivefanatical, naive or even banal.
For example:
- “I can't get enough of hype with the announcement of the new iPhone.”
- “The Matrix sequel was so hyped “I didn't want to see her.”
- “My sister hypea on social networks for the concert that Lady Gaga announced.”
Swag
References
- “Hype” on Wikipedia.
- “Hypear” in the Spanish Dictionary Specialized in Social Networks (ERES).
- “Hype” in Urban Dictionary.
- “Hype” in The Merriam-Webster Dictionary.
